Artist Alex Varanese has created a series of print ads of modern electronics which he could bring if he time travels back to 1977.
Varanese’s series — ALT/1977: WE ARE NOT TIME TRAVELERS — is an experiment in totally unethical, cross-chronal entrepreneurship. Here’s Varanese’s rationale for shanghaiing these devices back to the past:
What would you do if you could travel back in time? [....I'd] grab all the modern technology I could find, take it to the late 70′s, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.
I’ve explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).
[Via Alex Varanese.]
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